BREAD Working Paper No. 562, July 2019

Leader Identity and Coordination Abhijit Banerjee, Eliana La Ferrara, Victor Orozco Abstract We test the effectiveness of an entertainment education TV series, MTV Shuga, aimed at providing information and changing attitudes and behaviors related to HIV/AIDS. Using a simple model we show that “edutainment” can work through an ‘individual’ or a ‘social’ channel. We conducted […]